Woodworking for All
Katz-Moses Tools is an online purveyor of woodworking tools and knowledge, and a case study in the success of content marketing for digital brands.
I'm the resident word-worker — drafting emails, blog posts, landing pages, product descriptions, video scripts, and social posts... as well as outlining the strategy behind it all.
Classic copywriting that compels clicks.
Subject: 20% OFF the KM-18 Chisel Mallet
Preview text: ⏱️ Flash sale ENDS TONIGHT
56.3% open rate
2.9% click rate
$9,112 in sales
Actionable tips to pique curiosity.
Subject: How to make DOWELS (without a lathe)
Preview text: This Quick Tip will save you a trip to the hardware store
57.7% open rate
4.2% click rate
$9,446 in sales
Weekly update on new content, products, and community.
Subject: You only need 3 table saw blades
Preview text: Plus a bunch of new tools
47.1% open rate
9.22% click rate
$13,120 in sales
Since working with the company, I’ve written over 120 blog posts — from 300 word “Quick Tips” to 2k+ word deep dives.
Each one is crafted to deliver value to the reader, boost SEO, and bring new leads into our funnel.