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Katz-Moses Tools:
Woodworking for All

Katz-Moses Tools is an online purveyor of woodworking tools and knowledge, and a case study in the success of content marketing for digital brands.

I'm the resident word-worker — drafting emails, blog posts, landing pages, product descriptions, video scripts, and social posts... as well as outlining the strategy behind it all.


Flash Sales

Classic copywriting that compels clicks.

Subject: 20% OFF the KM-18 Chisel Mallet
Preview text: ⏱️ Flash sale ENDS TONIGHT

56.3% open rate
2.9% click rate
$9,112 in sales

Quick Tips

Actionable tips to pique curiosity.

Subject: How to make DOWELS (without a lathe)
Preview text: This Quick Tip will save you a trip to the hardware store
57.7% open rate
4.2% click rate
$9,446 in sales


Weekly update on new content, products, and community.

Subject: You only need 3 table saw blades
Preview text: Plus a bunch of new tools
47.1% open rate
9.22% click rate
$13,120 in sales

Blog Posts

Since working with the company, I’ve written over 120 blog posts — from 300 word “Quick Tips” to 2k+ word deep dives.

Each one is crafted to deliver value to the reader, boost SEO, and bring new leads into our funnel.



161 ranking keywords
12 keywords in top 10 positions of Google 
Including table saw blades and best table saw blades
123 monthly visitors through organic search

oak end grain.jpg

143 ranking keywords
7 in #1 position including how to sharpen a chisel
40 keywords in top 10 positions
1,452 monthly visitors through organic search

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