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Patagonia's

Sustainable Wetsuits

(Disclaimer: This is mock up copy not actually used in a Patagonia campaign).

Most surfers own a neoprene wetsuit. You need to unless you want to go the way of Jack Nicholson in The Shining.

 

Problem is, neoprene manufacturing requires non-renewable resources and emits a whole lot of CO2. That puts shivering surfers in an awkward position. Neoprene is great for warmth and flexibility. Not so great for keeping coastlines where they’re supposed to be.

 

Yulex Wetsuits are made with natural rubber from sustainably grown trees, and manufacturing them emits around 80% less CO2 than making neoprene suits. 

 

That makes Yulex Wetsuits the crossroads of performance and sustainability.

Print

Placement in surf and outdoor magazines.

Patagonia print ad

Out of Home

Place ads on lifeguard towers by popular surf breaks.

Patagonia out of home ad
Patagonia out of home ad
Patagonia out of home ad

Social

Social

Patagonia instagram ad
Patagonia instagram ad

#nonewneoprene

Contest where people share things they made out of old neoprene wetsuits. 

Winner gets a free Yulex suit.

Patagonia experiential marketing
Patagonia experiential marketing
Patagonia experiential marketing
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